If you’re reading this, you have just unwittingly partaken in a demonstration of excellent headline-writing.
Or you stumbled randomly across this blog and read the first thing you saw.
I’ll assume the former, because the latter is not very inspiring.
ANYway, to follow up with my 8 Important Lessons for becoming Popular on the Interweb post, I would like to talk about another important factor: The Headline.
Let me demonstrate. Which would you rather read?
1. “Rice says talks with Israel, Palestinians ‘fruitful’”
2. “Vicious Politician Plays with Middle Eastern Fire”
No brainer, right?
It’s simple really. Use at least two words that are one of the following:
1. Aesthetically Pleasing (i.e. “Trifecta“)
2. Intense, Snappy, Awesome (i.e. “Gouges”, “Slams” (media favorite), ”Mourned”, “Ripped”, etc)
3. Inherently Interesting (Everyone loves fire, and ALMOST everyone loves reading about other people’s misery).
For further reading, I found this post amusing.
Great headline. What an amusing post. Fording would be proud.